AdGreen is an organization working actively to eliminate the negative environmental impacts of advertising production and enable the community to measure and understand waste and carbon impacts, empowering them to act for zero waste/zero carbon. AdGreen focuses on creating free tools, resources, and training for everyone to access in order to accelerate change. AdGreen is based in the UK, however, the carbon calculator uses local carbon factors when calculating emissions from production activities – wherever they take place. AdGreen plans to create other production hubs soon to provide the same infrastructure support and training to local teams. Currently (April 2023), they have a team in the Netherlands supporting the advertising production community there. AdGreen is part of the Advertising Association, working in partnership with BAFTA and albert, and supported by leading industry players.