The GreenMotion label represents the nationwide ecological standards for audiovisual production in Germany, developed by the Green Shooting Working Group, which includes major German TV broadcasters, VoD services, film/TV production companies, and associations. These standards aim to reduce the high CO₂ emissions caused by the production of cinema, TV, and online/VoD productions by promoting environmentally and resource-friendly production practices. Many production companies and broadcasters have committed themselves to these standards, and from July 1, 2023, compliance with them will be a requirement for all publicly funded audiovisual productions in Germany. The label “green motion” can be used to showcase a production’s adherence to these ecological standards.
